Jelina Saliu founded Accounting Management Inc., a boutique specialized services firm, over a decade ago. Her company provides CFO and COO services. Jelina has a singular mission: to support entrepreneurs in achieving their dreams. With a specialty in growth-stage consumer and consumable goods businesses, Jelina works in partnership with company founders as they identify their personal and professional goals and creates a roadmap to achieve them.
She has positioned clients for strategic acquisition and sustainable, long-term value creation. A testament to her steadfast commitment and leadership, in 2020 Jelina was appointed CEO of The Laundress, a premium lifestyle brand that specializes in eco-friendly laundry detergent, fabric care, and home cleaning products. After 11 years of working with The Laundress, Jelina stepped in as COO in 2017 to prepare the company for acquisition.
In 2019, the company sold to Unilever. As the primary point person for clients, Jelina seeks an intimate understanding of her clients' critical business issues so as to best advise them strategically and to set them up to thrive in an evolving marketplace.
She has positioned clients for strategic acquisition and sustainable, long-term value creation. A testament to her steadfast commitment and leadership, in 2020 Jelina was appointed CEO of The Laundress, a premium lifestyle brand that specializes in eco-friendly laundry detergent, fabric care, and home cleaning products. After 11 years of working with The Laundress, Jelina stepped in as COO in 2017 to prepare the company for acquisition.
In 2019, the company sold to Unilever. As the primary point person for clients, Jelina seeks an intimate understanding of her clients' critical business issues so as to best advise them strategically and to set them up to thrive in an evolving marketplace.
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