Heart Based Bookkeeping
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Heart Based Bookkeeping
You started your business because you love what you do. Then you suddenly had to pay attention to money matters, but that's not what you're good at. You know what it's like to be in business for yourself: there are many hats to be worn and you're the one wearing most - if not all - of them. Some days you do really well. Other days, not so well.

You keep promising yourself you'll get caught up with the money aspects of the business tomorrow, but then tomorrow comes and you naturally focus on doing the work you love to do.So the financial aspects of your business are neglected. Why is it so hard to stay on top of this stuff? You love your business, even many aspects of your business that surprise you.

But not the numbers. The bookkeeping and accounting seems so annoying and time-consuming, and yet if you don't do it, you end up with a big overwhelming project. It doesn't have to be this way. Whether you are a service professional, consultant, creative, artist, healer, technical expert, freelancer, coach, or running any business that helps people.
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Jessica Reagan Salzman is the founder of Heart Based Bookkeeping, which she opened in January of 2006.
Jess has extensive bookkeeping, accounting, management, and administration experience and she founded Heart Based Bookkeeping out of her passionate drive to assist small business owners as they traverse along the path to creating a successful business.
For over twenty years, Jess has managed the financial aspects of a wide variety of small businesses.
Jess is designated a Professional Bookkeeper as a graduate of Universal Accounting Center which exclusively focuses on training bookkeepers and accountants in small business accounting, which is very different from the bookkeeping and accounting process of larger organizations.
Michael is Jess's right hand in all things life and business.
As a duo we consider ourselves to be incredibly blessed to be partners in virtually all ways.
We parent together, run our business together, and, of course, we live together, too!
Michael has an extensive professional background in customer and client services.
As you may have read in The $100 Startup, when Michael was laid off in 2007, Jess and Michael decided together to make the bookkeeping business their sole income focus.
Little did either of them realize that a few short years later, after contributing to the family as an amazing stay-at-home-dad, Michael would also fully step in to help Jess with her ever-growing company.
Heart Based Bookkeeping specializes in customized services.
Our services are not cookie-cutter.
I really enjoy getting to know you and your unique business so I can provide you with the best possible bookkeeping solutions and services.
We offer both done-for-you and do-it-yourself options that empower you as the leader of your unique business!
For most small business owners, their bookkeeping doesn't work because they aren't expecting enough from it.
It sounds counter-intuitive, but by expecting only the bare minimum, bookkeeping actually becomes more work, because they've never really understood the art of accounting, and the story that the numbers can give them about their business.
The strange thing is: it's an entire side of your business that can be fun(?!) and unlock hidden profit for you - which is even more fun.
You need to leverage not only the science of accounting, but the art of it, within your business.
But if you have had the experiences shared by many other business owners, your experience with bookkeepers (and possibly the entire accounting profession in general) hasn't been very good.
You know the bookkeeping is important and you intend to get it done.
But you know what it's like to be in business for yourself: there are many hats to be worn and you're the one wearing most - if not all - of them.
Some days you actually get ahead.
Some days you're treading water.
Other days, you're falling behind.
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